You can order Luella in any custom size or shape (Contact Us)
Our Luella design incorporates beautiful shades of red, mustard, green and light blue. It will complement any space and will make a gorgeous feature piece.
Hand-embroidered by skilled artisans, our rugs bring warmth, joy, and colourful, timeless style into interior living spaces.
For our artisans to begin creating your very own Luella rug, a 50% deposit payment is required. While our makers embroider their magic, please allow 10 to 12 weeks for delivery. In an era of throwaway goods and fad trends, the longevity and uniqueness of handmade brings great satisfaction—the best things in life are truly worth waiting for.
We will send you regular updates as your rug is lovingly handcrafted. Once your rug is ready to be shipped, we will send you an invoice for the remaining balance (50%).
Simply select your desired rug size and click the order button. Our craftsmen will get started creating your unique rug right away.
Note* Rug size in these images is 213 x 304cm and can be ordered with or without tassels. Design proportions may slightly vary according to the chosen size, as every rug is one of a kind.
Colour: Since our rugs and cushions are hand dyed with non-toxic colours, there may be slight variations in colour tones.
Materials: 100% Australian sheep wool and 100% cotton lining
Craftsmanship: Hand embroidered in a traditional chain stitch
Made in: Kashmir region
Hand embroidered by skilled artisans, our rugs and cushions bring warmth, joy, and colourful, timeless style into interior living spaces.
Designed in Israel in collaboration with the artisans who create them, our rugs combine traditional patterns with a modern twist and are exclusively handmade by artisans in the Kashmir region. All of our collections are hand embroidered, sustainably crafted and ethically sourced, made from 100% Australian wool and dyed with non-toxic dyes.
When purchasing our rugs you are helping to expose the ancient, traditional Kashmiri craftsmanship to the world, whilst supporting the artisans and their communities.
Each design can be customised to any size. To create your own custom-made rug, please use the Contact Us page to send us your request.
We highly recommend to use an underlay on any floor surface as this will prolong the life of your beautiful rug.
To promote even wear, rotate your rug every couple of weeks and avoid direct exposure to sunlight for continuous lengths of time.
Clean your rug at least once a fortnight by turning it over and gently shake and beat it. You can then use a vacuum cleaner. Avoid using a motorised vacuum head. Have it professionally cleaned when needed. We recommend using a Woolsafe Approved Service Provider. To locate the nearest cleaner click here.
Important: Do not use chemicals to clean the rug as it may damage the natural wool oil, texture or colours.
If you need a custom size rug, please send us a request from the Contact Us page and we will get in touch.
Free shipping within Australia is included with every purchase over $500. Shipping cost for domestic and international orders will be calculated at checkout.